About us

The Colors & Effects brand encompasses BASF's broad portfolio of colorants and effect pigments.

iStock 1066946792

Based on chemical expertise in the coatings, plastics, printing, cosmetics and agriculture markets, BASF's experts offer consultative solutions. Fueled by entrepreneurial spirit, they enable innovation and growth. For our customers and our company: We live colors. We boost effects.

A leading supplier with a vast global footprint

With a broad portfolio and global production footprint, we have a leading position in this market. We continuously invest each year to increase capacities and maintain our plants. We have four Research & Development centers across the globe strategically located close to our product sites. We're committed to advancing our competitive portfolio.



About Us Global Footprint
We serve a broad range of diverse customer industries

We are a global pigments supplier for the cosmetics, printing, plastics, automotive coatings, architectural and industrial coatings and agriculture markets. 

Capture v5
A team of dedicated and knowledgable industry experts

We have profound chemical, technical and colorimetric expertise along the entire value chain. Our global team of over 2,600 employees has an average of 20 years of pigment expertise. From chemists and lab technicians to color specialists to product stewards, our dedicated experts continue driving the business.

LAB PRO orange pigments breaker chemist LoRes
Sustainable solutions and eye-catching effects drive long-term growth

Our successes in this space include stir-in and easy dispersible pigments like eXpand! and Xfast® Easy Color; new effect pigments such as extending the Lumina® Royal and Paliocrom® families; trend forecasts with the Pantone™ Color Institute and sustainable solutions in the areas of digital printing, coloration of recycled plastics and mixing systems for industrial coatings.

company portfolio collage

Get to know our brand

Our impressive journey


Friedrich Engelhorn founds the joint-stock company.

Friedrich Engelhorn

Heinrich Caro and two colleagues succeed in synthesizing the first natural dye: red alizarin.

Teaser image 1869 red alizarin 16 9 720x40

Heinrich Caro succeeds in synthesizing a pure blue dye for cotton: methylene blue.

Teaser image 1876 methylene blue 16 9 720x40

BASF expands its product range of dyes, adding collections for dyeing fully synthetic fibers.

1960 Expand of dye product range

Entry of BASF in effect pigments with Paliocrom®

More about Paliocrom®

Teaser image Paliocrom 16 9 720x40

Acquisitions of Engelhard in 2006 and Ciba in 2008 strengthen our position in the market.

Auswahl MG 3327

Lumina® Royal range is launched.

More about Lumina® Royal

PGT PRO effect pigments multicolored LoRes

We grow pigments as one global business unit.

PGT PRO pigments purple pink orange LoRes v2
{{ $store.state.generic.actionMessage.content }}