What's IN Asia Trends

Insights on the latest colors, textures and movements

Get the Look with Formulations Inspired by "What's IN Asia"

Straight from the Eastern Hemisphere, the new trends program offers insights to explore "What's IN Asia." The semi-annual trends program provides customers outside of the Asia Pacific region with insights on the latest colors, textures, and movements. 

In the first installment, we highlight the 'Guochao' story from China, top selling beauty products in Japan, and the 'simple and subtle' trend in Korea. We offer accompanying formulations to achieve these looks. 

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Maple Red Lip Mud

New clay and mud-like textures deliver matte and satin finishes with 'Maple Red Lip Mud.' 

Compared to lip gloss, lip mud has a thicker, mud-like texture with a unique velvety visual effect, reflecting the consumers' wish to try something new as we see the light at the end of the tunnel after the pandemic. 

Featuring: 

Diamond Liquid Eyeshadow

Customers can create 'fairy tears' with a Diamond Liquid Eyeshadow under the eyelash line. 

Featuring: 

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Pearl Pink Makeup Setting Spray

Fix your look with a 'Pearl Pink Makeup Setting Spray' and add a hint of radiance.

Featuring:

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Featured Pigments

White interference effect pigment based on synthetic mica

Offers incomparable level of purity to exceed the most demanding requirements

Gold metallic-like effect pigment based on synthetic mica

Gold metallic-like effect pigment based on synthetic mica

Red interference effect pigment based on synthetic mica

Metallic-like color travel effect pigment based on glass flake

White pearl effect pigment based on synthetic mica

Interference color travel effect pigment based on glass flake

Coming Soon

Check back in Spring 2022 for our next installment of What's IN Asia 

Emails are sent twice a month and feature trending formulations, the newest products, certification updates, and more.

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Want more information?

Please get in touch with us to learn more about the full trends program.

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