Seasons change, color remains.
Cosmetic trends are everchanging, but color is constant. Color has the unique ability to elicit emotional connections and encourage creative self-expression. Color is a powerful tool for harnessing inclusivity and celebrating diversity.
Beauty is colorful. We are the color experts. Together, we support your colorful journey with timeless color combinations, inspiring formulations, and the most comprehensive pigment portfolio in the industry to bring your beauty formulations to life.
Color stories and palettes are created for Sun Chemical by Color and Material Designer, Alice Le Méhauté. Explore the latest volume now.
Volume: Purple Emergence
Created by the union of two primary colors, red and blue, the chromatic field of violets and purples echo a dual personality, pulling from both warm and cool colors.
With its elusive characteristic, the color invites us to renew our sense of freedom. Violet liberates and marries reds and blues into new color possibilities.

Download the Purple Emergence Color Story
Access the palette details, pigment recommendations, and inspiring beauty formulations
Purple Palettes
Violet Festival
A modern and playful palette showcases a balance between a light and whimsical violet and a rich reddish-purple. Grounded in warm colors with touches of cool blues, crafting a palette worthy of celebration

Ultraviolet Sensation
Magnetic violets emulate the effects of dichroic materials, changing with the interaction of light and matter. This palette is grounded in an elusive purple encompassing the essence of digital and electronic waves.

Lila Land
inspired by the concept of urban gardening. Colors are taken from vegetables and minerals, highlighting the push towards natural ingredients, modernized with deep and sultry colors.

Purple Pigments
Vibrant absorption effect pigment, delivering an intense purple color and shimmering effect
Synthetic mica substrate is coated in D&C Red 6 and FD&C Blue 1
Blue-Violet interference effect pigment based on 100% USA natural mica
Multi-layer technology delivers high-chroma color on the flash angle
An absorption effect pigment delivering a clean, soft violet based on synthetic mica
Interference color travel effect pigment based on glass flake, that delivers dazzling sparkle and dynamic color that changes based on the viewing angle
More Violets: Peri Pretty
Complementing the Purple Emergence story, explore Peri Pretty.
Inspired by the 2022 Color of the Year, Very Peri, and unlock the world of Periwinkles.
More Color Volumes
Red is associated with emotion and increases energy. This flamboyant color gives confidence and is often considered a symbol of seduction, excitement and passion.

From apricot to coral and from vermillion to ginger, orange is a color that attracts attention without aggression. It inspires creativity, optimism and openness.

Pastels remind us of spring and summer activities and fresh flowers. They are soft and delicate shades of blues, greens, pinks, yellows, and purples.

Download our Color Stories
Explore the orange, pastel, and red color volumes
Explore our latest innovations, color trends, and sustainable ingredients for color cosmetics and personal care.