Color of the Moment for Automotive Coatings
Two-wheeler Color Trends
Lumina® Royal Sparkling Blue

Catch the spark of innovation

Color design, whether driven by inspiration, a trend or a specific shade objective, allows creative exploration of novel color spaces. Evoked by transitory experiences, the Color of the Moment series features formulations for automotive coatings with our innovative pigments and effects.

Featured Color of the Moment

satin gold

Spring and summer vary in the time that they begin and how long they last.  Despite these differences, the feeling of excitement and anticipation of new growth is universal.  It is a season of welcomed change.

At Sun Chemical, we are continuously working for you to bring new developments in chroma and intensity, in sustainability and functionality, and in sparkle to satin appearances.

A new silky, smooth, richness is blooming this summer!

Discover Coatings trends, innovations and sustainable solutions!

Grow your golden designs

Offering intense chroma and opacity in one pigment

Natural and synthetic mica available in the Lumina® Royal family of products

Explore the full Color of the Moment collection!

Lumina® Royal

We live in a colorful world, immersed in a wide spectrum of hues ranging from achromatic to vibrant shades, light to dark and soft to bold. Celebrate the joy and excitement of color on International Colour Day – March 21st and everyday!

The chosen date coincides with the vernal equinox when day and night are equal in length. It symbolizes the interplay and balance between light and dark.

At Sun Chemical, we are passionate about color and proud to support your creativity with our broad range of color and effect pigments. Enjoy the impact of color on this special day.

Discover the Lumina® Royal Family

iced purity

Although the new year begins with uncertainty, we will not let it diminish our positive mindset. With a change of perspective, we welcome 2022 with bold optimism.

By focusing on our mental and physical wellbeing and how we respond to our environment, we encourage positive change by reframing our perspective to what’s possible.

With iced purity, we wipe the slate clean and remove all extraneous interference. We create a simple, elegant white full of potential. 

Start 2022 with inspiration, see the formulation details here!

blue planet

In support of World Science Day for Peace and Development, we lift up our blue planet to convey the energy and intensity of the dedicated scientists around the world, from many nations, who are relentlessly working for the good of our planet and the people who live on it.

Draw attention to your cause and creations with our broadband portfolio of organic, inorganic and effect pigments which can help relieve the stress of finding the right pigments for your inspiration.

Be inspired to achieve. See the formulation details here!

lavender comfort

In fields and home gardens around the world, lavender is blooming with fragrance and color. We took our cue from this versatile plant that evokes hope, optimism, balance and stability. We designed two calming tones that nurture feelings of wellbeing. 

Our holistic portfolio of organic, inorganic and effect pigments can help relieve the stress of finding the right pigments for your inspiration.

Relax and enjoy the formulation details here: new grey & lavender !

summer solstice

In the northern hemisphere, daylight hours extend until reaching the longest day of the year – the summer solstice. Taking advantage of the seemingly never-ending sunlight, outdoor activities flourish and creativity flows.

Our full spectrum of vibrant organic and effect pigments work in perfect harmony to remind ourselves of the warmth and freedom the solstice brings.  This summer, we invite you to hike across lush fields enjoying our fresh green styling and bask in the sun’s rays with a powerful bold orange. 

Relax and enjoy the formulation details here!

visible impact

Colors & Effects can help you create on-trend products with visible impact while meeting functionality and sustainability goals.

Achieve tangible benefits using sustainable color solutions that deliver top performance. On this Earth Day 2021, and every day, together, we can make a difference and prove that Conscious is Colorful.

Open formulation details!

fiery spirit

An auspicious red which strengthens when combined with gold to represent "lucky red envelopes" that symbolize propsperty and happiness in the Year of the Ox. Open the formulation!

Featured pigments:

spruce needle

In the spirit of the season, we give you this fresh cut color rooted in the deep rich greens of a winter pine forest. All of us at Colors & Effects wish you health, happiness and joy! Unwrap formulation details.

Featured pigments:

burgundy bouquet

Embrace the beauty of autumn with this saturated full-bodied shade that delivers brilliant golds, vibrant oranges and deep rich reds. Savor the moment and explore formulation details.

Featured pigments:



Inspired by cool turquoise pools of a summer staycation, chilling's sparkling and hue shifting chromatic effect shades travel from green to blue while maintaining saturation and lightness in flip. Dive into the formulation details.

Featured pigments:

summer glow

Celebrating the joy of life, summer glow is an extremely saturated golden effect color that delivers chroma, brilliancy and superior color travel. View formulation details here.

Featured pigments:

ɛpsilon splash

Grounded in vibrancy and brilliance, ɛpsilon splash is a chromatic reddish-blue pearl, based on natural mica ethically sourced in the USA, that adds brilliance and sparkle to coatings products. View formulation details here.

Featured pigments:

cherry blossom

As pink flowers rejuvenate our admiration of natural beauty, cherry blossom encompasses the durable pigment violet 19 to produce a range of pastel pinks in white reduction. View formulation details here.

Featured pigments:

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