What's IN Asia Trends

What's IN Asia Trends are Back!

Insights on the latest colors, textures and movements

Inspiration from Asia-Pacific

"What’s IN Asia" is a semi-annual trend program highlighting the latest inspirations in C-, J-, and K- Beauty. Asia-Pacific has been a growing source of beauty inspiration. This program inspires customers around the world with real-time insights into colors, textures, and concepts that are currently trending in the eastern hemisphere, ideal for future product development.

Content and formulations are created by our experienced cosmetic team located in Tokyo, Japan and Shanghai, China who are responsible for serving the Asia-Pacific cosmetic and personal care industry.

Volume 2: Spring 2022

Trending Concepts

C-Beauty Cyber Punk

Popular aesthetic highlighting the impacts of the digital world encompassing electric colors, bold effects, and creative makeup looks

J-Beauty Mask Embrace

Face masks are the latest fashion accessory, coordinating makeup and hair looks. Expressive eye makeup, temporary hair color, and nail designs are on the rise

K-Beauty Flower Man

Inspired by the K-Pop movement, men are embracing a comprehensive skin care routine and new make up products that soften skin and enhance appearance

Featured Pigments

Reflecks^™ MultiDimensions Midnight

Ideal for the Cyber Punk trend, these products offer supreme high chroma color travel with a dramatic blackened effects. Based on borosilicate, they deliver superior sparkle

Chione^™ Electric Sunset

Vibrantly vegan blue-rouge effect pigment that delivers high chroma color and shimmer. Ideal for creating a range of vegan colors in the red to violet space for color cosmetics, hair effects, and personal care

SunPURO^® Oxides

Sustainability meets high quality. Our selection of high-purity iron oxides are made in the USA with upcycled feedstocks and offer a low heavy metal profile. Ideal for facial cosmetics and hybrid products